LinkedIn is a social media platform that’s geared toward professionals, so it’s no surprise that business owners are flocking to it. It’s a great way to network with other business people, find clients and partners, and even gain new employees. Here are some of the benefits of using LinkedIn for business.
It’s free.
LinkedIn is free to use. You don’t have to pay any fees or sign up for a subscription, so you can use it as much or as little as you’d like. It’s also easy and quick to create a profile on LinkedIn, which makes it easy for professionals from all walks of life–from students looking for summer internships all the way up to senior executives at major companies–to get started with the platform.
LinkedIn offers several ways for users who are interested in connecting with one another, including sending messages directly through their inboxes or posting content publicly so that others can see it (or comment on it). This means that even if someone feels uncomfortable connecting directly over email or phone calls right away (which isn’t uncommon), they can still interact without being too formal about things like introductions before getting into more personal topics later on down the line when both parties feel ready enough
It’s an easy way to network.
LinkedIn is an easy way to network. Think of LinkedIn the same way you would if you went to a face-to-face networking event. It is a virtual space of people in business with who you can get to know and build relationships. When you have been to a networking event and met new people, connect with them. Once back in the office, you can then continue to conversation online allowing you to keep this going without waiting to have to meet again. You can learn more about them and engage with their and their business’s content only strengthening this relationship.
You can drive traffic to your website and social media accounts.
Using LinkedIn for business can drive traffic to your website, social media accounts, and blog.
LinkedIn is a great place for you to share content from your website or blog with the LinkedIn audience. If someone likes what they read on LinkedIn, they will click through and read more of it on your site or in an email newsletter. This can help boost engagement with new readers who may not have seen your work before!
LinkedIn also makes it easy for people who visit one of your posts on their mobile phone or tablet device by auto-populating links back up into their browser so they can easily share them with friends via email or other social media platforms without having to type anything out themselves!
Have you thought about how your employees could support your company’s Linkedin presence?
Having your employees a part of your digital marketing efforts can support getting the message across to your customers about your services as well as the people behind the company which will also support the customer service aspect of your business.
A few stats that can support the reasons why you should look to work with your employees on LinkedIn;
- According to studies a salesperson who regularly engages on LinkedIn is 45% more likely to exceed quota?
- 3% of employees share content about their company, but they’re responsible for driving 30% of the total engagement a company sees.
- On average, a company’s employees’ networks are at least 10x larger than a company’s follower base.
With this in mind,
LinkedIn is a great way to market your business and connect with other people in your industry. It’s also free and easy to use! If you want to learn more about how you can use LinkedIn and work with your employees to support your digital marketing efforts then why not sign up for our Employee Engagement Webinar on the 1st of March 2 pm -3pm.
To register your interest sign up here.